Sustainability. It’s a word we’ve all heard before, and has been quite the buzz word in marketing recently. We see “sustainably sourced” or “sustainable alternative” pasted on many products these days. But to us, sustainability isn’t about selling products to the “green” market. It’s a stepping stone to the solution of a problem far bigger than any one person or one company can fix on their own.
In this day and age, there is an overwhelming excess of food that gets thrown into landfills every single day. According to “The Avoidable Crisis of Food Waste” by Second Harvest, 58% of all food produced in Canada — around 35.5 million tonnes - is lost or wasted every year and nearly a third of that food could be “rescued.” When it comes to food waste, we have to consider that it’s not just the product itself that is wasted. It’s resources required to make that food including water, land, and clean air that are also affected.
“If we want to move towards a low-polluting, sustainable society, we need to get consumers to think about their purchases.” - David Suzuki
What Is A Hock Bone?
Hock bones are joint bones that are made up of softer joint bones and connective tissue. They are much gentler on the teeth than femur bones.
WHy the ugly bone?
In the pet food industry, production often leads to waste of materials that don’t quite meet certain standards - with bones for example, if they are not the most appealing to look at, they are often discarded. This doesn’t sit well with any of us here at Red Dog Blue Kat, so we decided to become a small part of the solution and started The Ugly Bone Project back in July of 2020. Beef hocks are one of the commonly unwanted bones during bone production. On average, this equates to around 30% of the bones in the animal itself. In our facility alone, this would equal around 31,000 lbs of bones per year that goes to rendering facilities to be used for animal feed or waste.
We believe that we should show all animals in the food chain respect by treating them ethically and by using as many parts of each animal as possible. So instead of allowing these sometimes-ugly bones go to waste, we have bulk beef hocks available at select retailers.
Where do the profits go?
By purchasing our beef hock bones to give to your pets, not only will you be providing them with many of the benefits of chewing bones, you can feel good about contributing to a food waste solution & an eco donation!.100% of the profits from our Bulk Beef Hocks will be donated to Canadian eco-charity
Amount Donated Since Start Of Project:
- David Sazuki Foundation $362.50
- Pacific Wild Alliance $517.00
- Global Footprint Network $241.15
Amount of bones saved from rendering 2,475 lbs